2021 MTV Video Music Awards preview: who can we expect at VMAs?
The 2021 MTV Video Music Awards are scheduled for Sunday, September 12. Honoring the best music videos of the year, they will celebrate the work released from July 2020 to June 2021. With great videos from people like BTS, Cardi B, Ariana Grande, Taylor Swift, and The weekend eligible to be in the running, let’s consider who looks strongest in the top categories while waiting for nominations.
One of the most popular videos from last year was Cardi B and Megan you stallion‘swap. “With over 400 million views, it has become a huge pop cultural moment because of its sexual frankness. Cardi and Megan have also received critical acclaim from critics, as” WAP “has become an anthem. empowerment. Knowing MTV, they will not hesitate to propose a production with cultural impact like this one, mostly because it is controversial. This brings us to another competitor: Lil Nas X“Montero (Call Me By Your Name)”, which went instantly viral due to its striking video (especially that scene where Nas casually gives the devil a lap dance). Being arguably the most animated videos of the season, the top prize could potentially go to one of these two.
Also watch out for BTS, who could be recognized for “Dynamite” or “Butter” for Video of the Year. “Dynamite” is perhaps the more likely of the two, as it was a ubiquitous hit summer and last fall with over a billion views, and it even earned them a Grammy nomination. A nomination for Video of the Year doesn’t seem like a stretch for international superstars, and their fan base is so passionate that a victory could come as well (they’ve won almost every fan-voted category they’ve been for. nominated to date).
Another serious contender with an international fan base is Bad bunny, who could show up with his hit “Dakiti” or his Rosalia collaboration “La Noche d’Anoche”. Bad Bunny and Rosalía are both already nominated in the Best Latin category, Rosalía having won it in 2019. Oddly, Bad Bunny has not yet won this category.
Lots of pop stars are still in the running. “Save Your Tears” by The Weeknd, “Positions” by Grande, “Willow” by Swift Justin bieber‘s “Peaches” alongside Overlook and Daniel Caesar, and Billie Eilish‘So I Am’ s could all be recognized, especially since these artists have been a staple of VMAs in recent years. There could also be first-time video of the year nominees like Dua Lipa with his “Levitating” smash featuring DaBaby, and of course Olivia rodrigo with either “Driving license” or “Good 4 U”.
Moving on to rap and hip-hop, many suitors could appear besides “WAP” and “Montero”. Duck is a constant candidate, so maybe his DJ Khaled the “Popstar” collaboration could come in, especially with its animated music video directed by Justin Bieber. Megan you stallion“Thot Shit” made a strong impression and could also earn her another Video of the Year nomination (she wouldn’t be the first to win multiple top category offers in a single year). And given its popularity with eight weeks at # 1, don’t be surprised if 24kGold and Iann Dior sneak in with their collaboration “Mood”. To complete things, J Cole‘s “Amari,” Roddy Ricch‘s “Late at night”, and Saweetie“Best Friend” starring Doja cat could all appear.
In R&B, a few stand out. Sonic SilkThe number one hit of “Leave the Door Open” is a safe enough bet to be nominated somewhere, and we can expect tastes like HER and Jazmine Sullivan to appear for their hits “Damage” and “Pick Up Your Feelings”, respectively. Giveon is another great R&B artist this year, who could make a difference with his top 20 “Heartbreak Anniversary”. And hit-maker SZA is definitely going to be nominated and maybe even a winner for one of her hits this season, probably the top 10, “Good Days”.
Who do you think will be nominated? Is there anyone I missed that you think I might underestimate? Discuss this and more with your music fan friends here on our forums.
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