Charlie Puth Reveals How Friends Knew He Was Beatboxing Fox In Super Bowl ‘Push It’ Ad (Exclusive)

Singer-songwriter Charlie Puth turned into a beatbox fox for Frito-Lay’s Flamin’ Hot Super Bowl spot, and he shared how the animators captured his spirit and energy in the animal.

“I didn’t want to ask too many questions because I was just grateful that Frito-Lay wanted me to be in a Super Bowl commercial,” he told Showbiz Cheat Sheet. “So I thought to myself, am I a fox? Perfect.”

Charlie Puth is “the spirit of the fox”

Puth is joined by musician Megan Thee Stallion for the Super Bowl spot, which takes place in a jungle. An adventurer drops her packs of Flamin’ Hot Doritos and Cheetos on the ground while studying the animals from a tree. The animals curiously gather around the open bags, taste the snacks, and create sounds that would eventually become Salt-N-Pepa’s 1986 hit, “Push It.”

Charlie Puth | Ryan Emberley/amfAR/Getty Images

The fox (Puth) gets the party started by beating the first notes. And then an adorable red cardinal (Megan Thee Stallion) sings the beginning of the song. At the end of the spot, the fox is dancing with a hat and sunglasses. Puth said friends told him the dance revealed he was the fox.

“I asked my friend this the other day, and they said less about the physical attributes, more about the fox spirit,” Puth said. “You see him dancing at the end; it’s something I would most likely do at a function or event I was invited to.

He is also a big fan of Flamin’ Hot brands. Her favourite? “The Flamin’ Hot Doritos Cool Ranch, which I snacked on yesterday,” he exclaimed. “It’s hard not to eat the whole bag and space it out. They are really delicious.

He shared why he started beatboxing

Puth throws really loud beats in commercials, which he’s been doing since he was 14 years old. “It was just a way for me to be social and show off my musical [talents],” he said. “I didn’t really know how to spark a conversation, so I was just like, ‘Hey, what’s your favorite Nelly Furtado song?'”

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“So it was just a little social thing, but it became a way for me to write records like ‘Light Switch’. I started with a beat like you saw me on TikTok, and I just layered everything in. So you see how I make records,” he continued.

When Puth appeared on The Kelly Clarkson Show he gave a deeper example of his range of beatboxing. He even gave Showbiz Cheat Sheet an extremely realistic version of a vibrating cell phone. But he said the majority of his sounds are designed more for music.

What is Charlie Puth doing for the Super Bowl?

So what are Puth’s plans for the Super Bowl? “I think I might actually go to the Super Bowl,” he shared. “I have tickets and I’m going to pretend I know what’s going on in football, and I found out who’s playing. It’s huge for me. And I’m just excited to see people celebrating something that’s together. they love. So maybe I’ll be musically inspired after I’m gone.

Super Bowl LVI kicks off at 6:30 p.m. ET on Sunday, February 13 on NBC.

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