Facebook reportedly intends to rename the company with a name change | Scientific and technological news

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Facebook reportedly plans to rename the company within a week, as it aims to focus on different aspects of its business.

The announcement could be made at the Facebook Connect conference on October 28 or potentially even earlier, The Verge reported.

It comes as Mark Zuckerberg plans to point out that his company is focused on building the metaverse, but also that the company is dealing with the fallout from a series of reports and whistleblower complaints on how it handles user security.

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The change comes as the company’s social media platforms come under scrutiny

The rebranding comes just two years after the company launched a new logo for the Facebook company it was therefore not confused with the Facebook platform, instead of changing the name of the parent company as Google did to Alphabet in 2015.

Mark Zuckerberg has increasingly talked about how the company is increasingly seen as a “metaverse company,” and earlier this week the social media giant announced plans to hire 10,000 people across the EU to help build this idea.

The Verge reported that the rebranding could help Facebook separate its social media platforms (Facebook, Instagram, WhatsApp) from its work on the Metaverse (Ray-Ban Stories smart glasses, VR-headset Oculus) amid the scrutiny that older companies are currently undergoing.

According to The Verge, the new name has been decided, but it is a well-kept secret, not even the top management of the company being aware of what it could be.

Facebook was working on a virtual reality version of the platform called Horizon, according to The Verge, and the new company name could be linked to that project.

A Facebook spokesperson told Sky News the company has not commented on any rumors or speculation.

What is the metaverse?

The metaverse is a concept coined in the 1992 sci-fi novel Snow Crash to describe a kind of three-dimensional virtual reality version of the Internet where people are present as avatars and move through a digital representation. of the real world.

In Mark Zuckerberg’s own words: “It’s a virtual environment. We can be present with people in digital spaces. And you can kind of think of that as an embodied Internet that you are in rather than just watching. And we believe it will be the successor to mobile Internet.

“You’re going to be able to access the metaverse from all the different devices and different levels of fidelity, from apps on phones and PCs to immersive virtual and augmented reality devices.

“In the metaverse, you can create a hangout, play games with friends, work, create, and more. You’re going to be able to do whatever you can on the Internet today, as well as some things that you can’t. Today, on the Internet, it doesn’t make sense like dancing.

“The defining quality of the metaverse is presence, which is that feeling that you are really there with another person or in another place. Creation, avatars and digital objects are going to be at the heart of how we express ourselves and this will lead to entirely new economic experiences and opportunities.

“I think, overall, this is one of the most exciting projects that we will be working on in our lifetime,” he added.

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