‘For me, sex is a dance’: Wendy Broich from Des Moines combines pole dancing, sex coaching and boudoir photography in a small business

Wendy Broich warms up in her space at Mainframe Studios (900 Keosauqua Way, Des Moines), which has six hubs. February 2022. — Courtney Guien/Petit Village

Artist, sex coach and entrepreneur, Wendy Broich has trouble summarizing her job.

“I often say ‘experience’ because what I do is provide experiences. It’s hard to tell someone what I’m doing,” she said. “I feel like I have to guide you through this, and in order for me to guide you through this, we have to move, we have to relax. We have to sit down and breathe and find that mind-body connection, and then it all clicks, and clicks, and then it makes sense.

Broich has been dancing since he was 3 years old, participating in a dance club while earning his social work degree at the University of Northern Iowa. She discovered pole dancing after moving to Des Moines and became an instructor. In October 2020, she obtained a sex coach certification through Dr. Rachael’s Institute.

“A lot of my work has moved to different places,” she said. “I’m known for the pole, but I’m also creating a name, a space and a community in the sex industry. So I do a lot of sex coaching, either privately or in small groups, and I focus a lot on that.

Between November 2019 and February 2022, Broich evolved her personal business — Wendy B LLC — to encompass pole dancing lessons, sex coaching, and boudoir photography.

“I’m just discovering that dancing can [be] put into other things, like dance in sex coaching, dance in motion, dance in the boudoir,” she said.

“I feel like a lot of my pole work goes into my sex coaching, actually. Sex to me is a dance. What’s that dance like for you? For you? For your partner “Together? What kind of music and performance do you do for yourselves and this experience? So now I’m taking my dance and movement into sex coaching. In fact, I’ve even started doing photography of boudoir – I can bring what I teach to someone in motion and now let’s capture it. Let’s find that fixed frame and create a different experience.

Wendy Broich dons pink heels on Feb. 13, 2022. The pole dancing instructor led a “Euphoria”-themed workshop on Valentine’s Day. —Courtney Guien/Petit Village

When asked why she chose a career in dance, Broich said, “Dancing has been a part of me my whole life. It’s the one thing that always made sense.

Broich grew up dancing ballet, tap, jazz and hip hop. She honed her skills with competitive dance in high school and club dance in college. But it wasn’t until she quit dancing that she discovered how much she loved the art form.

“I didn’t even realize how important dance was to me. It was just something I’ve always done. But, then when I didn’t have it, or couldn’t find it, I was like, what is life? Where am I going? I don’t know how to feel. I don’t know how to express. I don’t just have something I can enjoy as an adult hobby,” she recalls. “And that’s how I found pole position.”

Pole dancing combines dancing with acrobatics on a vertical pole, and also called erotic dancing or striptease. When Broich moved to Des Moines, the only adult dance classes available were pole dancing lessons.

“I didn’t even go to pole wanting to take pole,” Broich said. “I wanted to move so badly that I would take any class.”

But her first lesson changed her mind. “I remember walking in there and saying to the owner, ‘I want to do this, but I don’t know how. I’m just going to try today. And right after that class, I came back again. and again and again, then I got a certification, then I taught, then I left and did my own thing.

“I kind of took the leap,” she said. “I realize now it was the right decision for me – just fly. Just do your thing.

Soon after, she signed up for her LLC and bought her first pole.

“It was a stage boom, but it was the most money I had ever spent on a thing. Especially something that could potentially be profitable, that could bring me more income, that could grow my business So that was my first investment in my business and in myself.

Wendy Broich warms up in her space at Mainframe Studios (900 Keosauqua Way, Des Moines), Feb. 13, 2022. — Courtney Guien/Little Village

Teaching a class was not an easy walk for Broich, but she enjoyed her journey.

“You teach your first class, and you’re like, aww shit. I have 10 people behind me watching my every move and they expect me to do it right. They expect me to translate that in a way they understand. They expect me to see everything when I can’t. You can’t watch every person do everything. But it took a lot of confidence in me,” she said.

Once she saw a pattern of clients coming back for more classes, trusting herself became easier: “Like, oh my! You are doing something good. People keep showing up. People sign up for your to classify.”

“The way I taught connected me with people in a different way than I saw with other teachers. The way I connected with my clients and my students took me to another level – yes, in my business, but also personally. And I just wanted to continue that connection. How can I continue to move forward together through what you are healing from? Or, moving together in terms of well-being and self-confidence, of feeling sexy? »

“It was so cool to see this growth of people trusting me and allowing me to build my business until I felt confident to take it to the next level.”

She has big things planned for 2022, including moving into her own space (she currently works out of Mainframe Studios in downtown Des Moines), expanding her photography and sex coaching practice, and in the process helping others to broaden their view of sex.

Wendy Broich warms up in her space at Mainframe Studios (900 Keosauqua Way, Des Moines), which has six hubs. February 2022. — Courtney Guien/Petit Village

“When I do my boudoir experiments, we do a little bit of movement, find our angles, play some music, and then bring it to the camera and see how it moves and how I can capture that moment as you move through things,” she explained.

Wherever dance comes into play, so does sex.

“Gender is very broad,” Broich said. “I’m talking a lot about personal enjoyment and exploring your own body, whether it’s touching, using toys, and just figuring out ‘what does my body look like? and learn to honor that.

If you want to try something new or pick up a new hobby like Broich, you can schedule a pole dancing class, sex coaching session, or boudoir photography session (or all three) on his website. Broich’s studio is located in Room 351 on the third floor of Mainframe Studios.

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