From Addison Rae to Charli D’Amelio, here’s how much top TikTokers earn
The popularity of influencers on TikTok has seen many of the platform’s top users complete multiple sponsorship deals and other monetization opportunities.
Here we take a look at the earnings of some of the most popular TikTok stars, according to data compiled by Forbes and published in August 2020.
The revenue per year listed below is the estimated pre-tax revenue each of these TikTok users earned from June 30, 2019 to June 30, 2020. The revenue was estimated by Forbes, who spoke to TikTok stars as well as their agents, managers, marketers and investors, the magazine explained.
Estimated earnings per year: $ 5 million
- TikTok username: @addisonre
- TikTok subscribers: 82.4 million
The 20-year-old former competitive dancer was named the highest-paid TikTok star last year by Forbes.
She became one of the most popular dancers on TikTok after she started posting videos in 2019. This popularity has earned her various sponsorship deals, including with Reebok, watch company Daniel Wellington and American Eagle, of which she is the global spokesperson since last July.
The TikTok star has also landed a major role in the upcoming remake of She is all that.
Estimated income per year: $ 4 million
- TikTok username: @charlidamelio
- TikTok subscribers: 122.1 million
the 17 years the former competitive dancer has the most followers on TikTok. She started sharing content on TikTok in 2019, gaining popularity by performing dance routines to trending songs, which went viral that year.
Since then she has been a guest of Tonight’s Show with Jimmy Fallon and even appeared in a Super Bowl commercial for Sabra’s hummus. She also landed several sponsorship deals, including EOS Cosmetics and Hollister.
Estimated income per year: $ 2.9 million
- TikTok username: @dixieamelio
- TikTok subscribers: 54.2 million
The TikTok star’s older sister, Charli D’Amelio, has less than half as many followers as Charli. But that didn’t hurt Dixie D’Amelio’s musical career, which she launched thanks to her popularity on TikTok, releasing her first single last June.
Forbes reported that the song had racked up 58 million streams and at the time of launch it was YouTube’s number. 1 trending video, before a clip by Kayne West-Travis Scott released the same day.
Spencer Polanco Knight
Estimated earnings per year: $ 1.2 million
- TikTok username: @spencerx
- TikTok subscribers: 54.3 million
Known for her beatbox videos, the TikTok star mastered her beatboxing skills by studying clips on YouTube throughout her childhood, according to Forbes.
He came a long way before performing in any gig he could land after dropping out of Purchase College in New York City before moving to Los Angeles to make a career out of the roughly 10 million TikTok subscribers he had on the platform at the time, Forbes reported in August 2020.
“I’m here to show people that a lot is possible in what we thought was impossible,” he said. Forbes at the time.
Estimated earnings per year: $ 1.2 million
- TikTok username: @justmaiko
- TikTok subscribers: 49.7 million
Le, a 21-year-old dancer and choreographer, rose to prominence on TikTok for his dance tutorials, which he posts several times a day.
Last August, Le said Forbes, that he pushes to “be the best influencer on TikTok”.
“I know how to put it all together,” he said at the time. “So that every video is a skit, or something that isn’t just putting your phone down” and recording willy-nilly. “
Estimated income per year: $ 2.4 million
- TikTok username: @lorengray
- TikTok subscribers: 53.6 million
Loren Gray previously had the most followers on TikTok, before Charli D’Amelio arrived. The teenage TikTok star also launched a music career after her fame on TikTok.
After signing with Virgin Records in 2018, she released at least eight singles, Forbes reported last year. His fame on TikTok has earned him various sponsorship deals with Skechers, Hyundai and Burger King as well as Revlon, which would have been his main focus last year, according to Forbes.
“It’s more of a role of creator [at Revlon] than just doing what someone says for 60 seconds, “Gray said Forbes at the time.
Estimated earnings per year: $ 1.5 million
- TikTok username: @joshrichards
- TikTok subscribers: 25.5 million
Josh Richards also joined TikTok in 2019 and rose to fame with his singing, dancing, and lip-syncing videos. Stepping away from his former self-proclaimed “edgy teenager” persona, the Canadian teenager has more recently positioned himself as a media executive.
the 19 years old co-founded TalentX, a talent management company described as the “premier social media monetization and talent development company” on its LinkedIn page, and launched his own energy drink company, Ani.
He’s also the chief strategy officer for Triller, a smaller platform rivaling TikTok.
“I wasn’t saying it just to make the headlines. I mean, it’s something that we strive for and I think it’s going to happen,” he said.