From Clare to….Milwaukee

The Clare delegation en route to Milwaukee


They come from all over this weekend for the Milwaukee Irish Fest which runs from the 18th to the 21st.

And “everywhere” includes County Clare

A tourism delegation led by Clare County Council and members of the Clare Tourism Advisory Forum will promote Banner County as a top tourist destination to Fest festival goers.

In County Clare’s largest international tourism promotion since before the pandemic, 11 county representatives will showcase Shannon Airport and all that Clare has to offer in the center of the Festival Village.

Sign up for The Irish Echo newsletter

Sign up today to receive daily, up-to-date news and views on Irish America.

The Fest, established in 1981 by members of the Irish community in Milwaukee, is recognized as the largest festival of Irish culture in the world and is a flagship event for Irish music, history, dance, sports and culture in the USA.

Ennis musician Mike Hanrahan of Stockton’s Wing fame and local band Socks in the Frying Pan will perform alongside dozens of other artists, including Dervish, Emma Langford, Eileen Ivers, Finbar MacCarthy and We Banjo 3. Some members of the Visit Clare delegation will be attending Mike Hanrahan’s cooking demonstrations are planned during the festival and hope to use the opportunity to promote some of Clare’s locally produced Geofood.

Cathaoirleach (Chairman) of Clare County Council Tony O’Brien said the aim of the trip will be to highlight Shannon Airport as a key gateway to the west of Ireland and to increase overnight stays in Clare by promoting all of its attractions in all areas of the County.

“This trip is about the business, tourism and local government sectors working together to be proactive in how we directly market our county and the wider region to a wider audience. I’m thrilled to be able to lead Clare’s delegation to Milwaukee and I’m confident Clare will reap the rewards in 2023,” said

Mr. O’Brien added that plans have been put in place to meet with delegates from the neighboring office of the Consulate General of Ireland (Chicago) and groups of diaspora representatives in the American Midwest to further highlight the ease of access to County Clare in the island of Ireland and to strengthen these international relations.

Deirdre O’Shea, head of tourism at Clare County Council, said a Clare presence at the festival is key to attracting and increasing visitor numbers to the county at a time of increasing competition in the national tourism market and internationally.

“This week’s promotional trip to the United States will help position Clare as a competitive and attractive destination in the North American market,” said Ms. O’Shea. “

We also look forward to engaging with group tour operators, representatives from Failte Ireland and Tourism Ireland with a view to positioning Clare at the forefront of all county international marketing for 2023.”

According to a statement, the Clare Tourism Delegation will distribute handouts and information about Clare tourist attractions to the thousands of festival-goers who pass through the 74-acre site on the shores of Lake Michigan.

Footage of County Clare from Peninsula Television’s ‘Ireland County by County’ series will be shown on large screens. The 30-minute programme, which is financially supported by Clare County Council, Tourism Ireland, the Department of Foreign Affairs, An Bord Bia, National Parks & Wildlife Service and CIE Tours International, was broadcast on the Create/PBS television network and was seen by millions of viewers across the United States in 2022. The program is also available on Clare County Council’s YouTube channel.

Sean Lally, President of the Clare Tourism Advisory Forum, said: “Thousands of people from the Midwest and Northeast regions of the United States have booked flights to Shannon Airport due to the presence of the tourist delegation. de Clare at the Milwaukee Irish Fest over the years. We hope to build on this result this year by encouraging even more people to visit County Clare via Shannon Airport.

Meanwhile, festival-goers visiting the Clare Tourist Booth will be invited to win a County Clare getaway. Festival-goers are invited to scan a code on one of Visit Clare’s thousands of themed drink mats. The Visit Clare promotional competition is themed “Cheers from Clare”. Up to 5,000 biodegradable coasters will be given away on site for a chance to win. People can also participate online at www.visitclare.ie/cheers. closing on September 30.

And as for the Milwaukee Irish Fest, there’s more to www.irishfest.com.

Comments are closed.