Instagram stars make life on the farm delicious, without the manure

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Hannah Neeleman, a breeder and entrepreneur in Kamas, Utah, found an audience on social media for sunny footage of her rural life with her husband and six rosy-cheeked children.

Reigning ballerina Ms. Utah and trained by Juilliard posts photos of dancing in the barn with cowboy boots; cook on “Agnes”, her hunter green Aga stove; and milking the cows at dusk, all in support of the family-owned Ballerina Farm brand, which includes an e-commerce site that sells meat as well as sundries like cute sweatshirts.

What doesn’t do: The family trips to 7-Eleven for hot dogs when life on the farm inevitably gets too busy for a home cooked meal. “I don’t share this, but we do,” said Ms. Neeleman, who has more than 200,000 followers on Instagram. “Sometimes we go looking for Slurpees. “

Ms. Neeleman and other creators of farm lifestyle content are part of the rise of farm-fluencers, a social media subculture devoted to presenting a bucolic take on life on the farm. The result appears to be a charming, rustic dream. The reality is sometimes different. “I show the good, the bad, but not the ugly,” Ms. Neeleman said.

It may take some effort to keep the jarring images of less appealing rural routines and modern life out of the picture.


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