Nike Experience Center – Potsdamer Platz / Blossity

Nike Experience Center – Potsdamer Platz / Blossity

Nike Experience Hub – Potsdamer Platz / Blossity - Exterior Photography, Windows, FacadeNike Experience Hub – Potsdamer Platz / Blossity - Outdoor photography, windows, gardenNike Experience Hub – Potsdamer Platz / Blossity - Outdoor PhotographyNike Experience Hub – Potsdamer Platz / Blossity - Exterior Photography, Windows, Facade+ 18


  • Area Area of ​​this architecture project Area :
    325 m²

  • Year Year of realization of this architectural project

    Year:


    2022


  • Photographs

  • Main architect:

    Jorick Beijer

Nike Experience Hub – Potsdamer Platz / Blossity - Exterior Photography, Windows, Facade
© Rick van der Klooster

Text description provided by the architects. The global pandemic of physical inactivity is pushing us to rebuild streetscapes into places for sport and play. Beyond typical competitive sports in fenced “court” environments, there is vast potential to incorporate physical movement in the everyday environments in which citizens live, work and learn.

Nike Experience Hub – Potsdamer Platz / Blossity - Outdoor photography, windows, garden
© Rick van der Klooster

The Nike Experience Hub is a permanent, fully mirrored pavilion set in a colorful, circular multi-sport landscape in the iconic Sony Center at Potsdamer Platz in Berlin.

Nike Experience Hub – Potsdamer Platz / Blossity - Image 16 of 18
Floor plan
Nike Experience Hub – Potsdamer Platz / Blossity - Image 17 of 18
Floor plan

Nike Grind flooring is made from recycled footwear: outsole rubber, midsole foam and upper material. The mirrored pavilion puts the athlete center stage, while the pavilion itself blends completely into its surroundings. The carefully planned concept creates a sense of surprise in this formal urban environment and naturally brings people closer to sport.

Nike Experience Hub – Potsdamer Platz / Blossity - Outdoor Photography, Windows
© Rick van der Klooster
Nike Experience Hub – Potsdamer Platz / Blossity - Exterior Photography, Windows, Facade
© Rick van der Klooster

The Hub offers every citizen of Berlin a stimulating platform for sport and play. The Nike Experience Hub facilitates range movement; from urban dance to yoga and from high-intensity training to warming up for a run through the Tiergarten. All experiences are made possible by Nike Coaches, free and open to everyone in Berlin.

Nike Experience Hub – Potsdamer Platz / Blossity - Exterior Photography, Windows, Facade
© Rick van der Klooster

The Nike Experience Hub features a living green roof and is surrounded by a small, intimate park, designed by Berlin-based landscape architects CapattiStaubach. Here, mature Amelanchier Lamarckii trees create an urban oasis for Berlin birds.

Nike Experience Hub – Potsdamer Platz / Blossity - Outdoor Photography
© Rick van der Klooster

Blossity is familiar with the concept of creating places, and the Nike Experience Hub strategy reflects our belief that sport and play are a driver of personal well-being and a catalyst for thriving cities and campuses.

Nike Experience Hub – Potsdamer Platz / Blossity - Outdoor Photography
© Rick van der Klooster

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